Dave Ruda
Vice President of Product
Billtrust
About Dave Ruda
Dave is a product executive and innovation leader with over 15 years of experience building enterprise software, automation platforms, and personalized customer capabilities that have powered backbone of some of the world’s most complex businesses. As Vice President of Product at Billtrust, Dave oversees the company’s strategic roadmap for Cash Application, Collections, Credit, and Platform, leading cross-functional teams at the intersection of AI, payments, and workflow orchestration.
Under his leadership, Billtrust has launched industry-first capabilities in agentic AI, human-in-the-loop systems — designed to drive exponential efficiency across AR teams. Dave is a passionate advocate for customer-centric design and measurable outcomes, and he partners closely with customers, engineering, and GTM teams to bring modern, data-driven solutions to market.
Prior to Billtrust, Dave led product innovation across SaaS, fintech, hospitality, digital media, and interactive entertainment. He speaks frequently on the future of intelligent automation and product strategy, and is known for bridging technical depth with business impact.