Justin Etkin
Co-Founder & COO
Tropic
About Justin Etkin
Justin Etkin is the Co-Founder and COO of Tropic, where he leads operations, scaling strategy, and cross-functional execution. Prior to Tropic, he was VP of Operations at high-growth startup BounceX and started his career as a consultant at Bain & Company. After firsthand experience managing complex vendor relationships, Justin co-founded Tropic to help businesses streamline procurement, reduce waste, and save money. He brings a systems-first mindset to every challenge — balancing analytical rigor with operational savvy.