About Session
How do you really know which sales tactics are working? A finance team that sits at the intersection of revenue planning, incentive design, and frontline execution can bring new clarity to business ROI. In this session, learn how finance teams can better partner with sales leadership to drive growth and improve ROI. We’ll share lessons from scaling Brex, where finance is influencing pricing strategy, managing GTM performance, and unlocking more predictable revenue.
Learning Objectives
- How to partner with GTM teams to drive high-quality revenue
- Reframing finance’s role in GTM planning
- Structuring finance to influence day-to-day GTM execution
