From Cost Center to Control Tower: Rethinking the Finance Function in the Age of Automation

November 13, 2025 @ 1:00 pm - 1:30 pm

  • Theater 3

About Session

Finance teams are sitting on a goldmine of operational insight, but that potential stays untapped when teams are stuck in manual workflows. This session explores how finance leaders are transforming their functions into control towers by integrating systems, automating oversight, and enabling faster, more strategic decision-making across the business.

Learning Objectives

  • Understand how to identify and eliminate manual friction points that prevent finance teams from operating at a strategic level 
  • Learn how automation and integration can unlock real-time visibility into company spend and performance 
  • Explore how CFOs can shift from reacting to team expenses to proactively shaping spend behavior across the organization 

Speakers

Maggie Watson

Maggie Watson

Senior Director, Sales and Partnerships, PEX

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