Protecting Profits When Customers Are Price-Sensitive 

headshot of Neel Malkani
Courtesy of Maine Pointe
Addressing supply chain inefficiencies, outdated pricing models and uneconomic procurement practices helps maintain profitability.

Today’s most pressing conundrum for many CFOs, as supply chains are disrupted and inflation persists, is managing rising input costs while meeting the price sensitivity of customers.  

Many businesses find themselves caught between these opposing forces, unable to raise prices without risking customer churn, says Neel Malkani, a managing director in private equity and industrials at consultancy Maine Pointe. The key to navigating this complex environment lies in improving operational productivity across the board. 

With supply chain disruptions affecting every industry, implementing outcome-based pricing models that align with customer demand and inventory levels can help improve margins and maintain operational productivity, even during times of uncertainty. However, it is also essential to optimize the supply chain by enhancing network resilience and strengthening supplier relationships. 

Malkani shared his ideas about how CFOs can effectively address this multifaceted challenge. 

In what areas can companies get the most significant financial impact? 

CFOs can drive substantial financial impact by improving operational productivity in areas such as pricing strategy, procurement and the overall supply chain. 

In the case of procurement, companies that adopt data-driven approaches to sourcing and optimizing their supplier networks can streamline costs, identify inefficiencies and improve their bottom lines. In the supply chain, analyzing the total cost of ownership enables CFOs to make more informed decisions about which suppliers to engage, ultimately leading to cost reductions. 

Optimizing pricing strategies can yield immediate benefits. By shifting from traditional cost-plus pricing to more sophisticated, data-backed models, companies can better understand customer willingness to pay and adjust pricing accordingly. 

For example, a steel fabrication company we worked with was able to save $15 million annually, improving EBITDA by 6.7 percent in just the first year, by implementing index-based pricing and strategic sourcing. 

This approach to pricing, procurement and supply chain management enables organizations to move beyond reactive cost-cutting measures and into proactive value creation, fostering long-term financial success. 

Can you share a real-world example in which these strategies significantly improved efficiency and profitability? 

A powerful, real-world example of how operational productivity improvements can drive profitability is our engagement with a chemical manufacturing portfolio company. 

That organization was focused on increasing its exit valuation but faced significant inefficiencies in procurement, logistics and overall supply chain management. Data fragmentation across incompatible systems made it difficult to identify opportunities for cost savings, and as a result, the company was losing money on inefficiencies. 

By implementing a comprehensive strategy that consolidated suppliers, centralized warehouse operations and rationalized SKUs, we were able to reduce logistics costs drastically. Over just three months, the company achieved 15 percent sustainable savings across more than 20 categories. 

These improvements delivered an impressive ROI of more than 4:1. When the company eventually exited, the ROI reached as high as 20:1 based on typical exit valuations. 

What are the most important ways CFOs can measure operational gains? 

CFOs should focus on emerging and overlooked indicators that offer deeper insights into operational efficiency and long-term productivity improvements. 

These include metrics that track the direct impact of specific strategic initiatives: 

  • Operational efficiency ratios. These assess the relationship between cost savings and productivity improvements, offering a clear view of how efficiently resources are being used to drive results. 
  • Real-time supply chain visibility. Leverage AI-driven analytics to provide up-to-the-minute insights into inventory, demand and supplier performance. 
  • Supplier performance. Monitoring supplier reliability and cost-effectiveness ensures that companies are engaging with the best suppliers. 
  • Automation and AI utilization rates. Measuring the extent to which digital tools are utilized can help CFOs understand the direct impact of automation on productivity gains. 
  • Workforce productivity analytics. Understanding labor efficiency and output allows CFOs to identify areas for improvement in workforce management and operational processes. 

How can CFOs future-proof their companies against ongoing labor and supply chain disruptions? 

Labor shortages and ongoing supply chain disruptions are persistent challenges that every CFO must address to future-proof their organization. While these challenges may seem insurmountable, CFOs have a range of strategies at their disposal to create a more resilient business model that can withstand such disruptions. 

The first strategy is diversifying the supplier base. By reducing dependency on single sources and identifying alternative suppliers across different geographies, CFOs can mitigate the risks posed by regional disruptions. 

Another key strategy is investing in workforce development. CFOs should focus on upskilling employees in automation and digital tools, allowing the workforce to become more efficient and adaptable in the face of labor shortages. 

Furthermore, optimizing distribution networks through simulation models enables the assessment of various footprint scenarios, allowing companies to make informed decisions about logistics and inventory distribution. 

Lastly, strengthening supplier relationships through long-term partnerships helps ensure that key suppliers are committed to meeting the company’s needs, providing better negotiation leverage and ensuring continuity in supply. 


  • Get the CFO Leadership Briefing

    Sign up today to get weekly access to the latest issues affecting CFOs in every industry

    "*" indicates required fields

    This field is for validation purposes and should be left unchanged.
    Name*
    This field is hidden when viewing the form
    Send me more information about the CFO Peer Network.
    A members-only peer network for CFOs. Members meet both online and in-person a few times a year.
  • MORE INSIGHTS