
How To Manage The Unparalleled Uncertainty AI Brings
‘Unlike previous disruptions, there’s no real historical parallel to predict confidently what might happen and to what degree,” says Hilary Norris, CFO of GTreasury.

‘Unlike previous disruptions, there’s no real historical parallel to predict confidently what might happen and to what degree,” says Hilary Norris, CFO of GTreasury.

‘The one thing that I wish I’d learned earlier was the idea of selling ideas,’ says Athwal. ‘It’s not innate to most CFOs or finance people.’

In SaaS, “there’s a greater willingness to experiment with customers, prove the product and validate the hypothesis,” says Reltio CFO James Redfern.

The future belongs to CFOs who can open doors to new possibilities while maintaining the financial discipline that sustains organizational health.

The CFO job has changed for Lauren StClair of Slice and Julianna Hayes of Philo after early careers inside the finance departments of tech giants.

“You may have to take a little bit of a profit hit, but you have to invest through these cycles,” says Conagra CFO David Marberger.