Reconnecting Finance And IT To Drive Innovation
Competitive advantage no longer hinges on the largest tech budgets, but on how well financial strategy and digital capabilities align.
Competitive advantage no longer hinges on the largest tech budgets, but on how well financial strategy and digital capabilities align.
‘We don’t have shareholders, but we are a public charity,’ says Denise Marks, CFO of the CareQuest Institute for Oral Health. “We have to be good stewards of our capital.”
‘Unlike previous disruptions, there’s no real historical parallel to predict confidently what might happen and to what degree,” says Hilary Norris, CFO of GTreasury.
‘The one thing that I wish I’d learned earlier was the idea of selling ideas,’ says Athwal. ‘It’s not innate to most CFOs or finance people.’
In SaaS, “there’s a greater willingness to experiment with customers, prove the product and validate the hypothesis,” says Reltio CFO James Redfern.
The future belongs to CFOs who can open doors to new possibilities while maintaining the financial discipline that sustains organizational health.