
Upgrading The Go-to-market Model At Dynatrace
“As companies evolve, they require more coordination between the product, marketing and sales teams, especially when entering adjacent markets,” says Dynatrace CFO Jim Benson.

“As companies evolve, they require more coordination between the product, marketing and sales teams, especially when entering adjacent markets,” says Dynatrace CFO Jim Benson.

Go beyond GAAP to develop metrics that measure progress toward meeting customers’ needs, building a strong competitive position and operating efficiently.

To take full advantage of AI, engage holistically by investing in the right tech, redesigning broken processes and hiring talent that adds value.

Meta Platforms’ CFO Susan Li discusses the core principles and activities that drive the finance organization at one of the stock market’s Magnificent Seven.

In times of uncertainty, CFOs should avoid being driven by events; the focus should be continuous operational fitness, according to Protiviti’s Fran Maxwell and Shawn Seasongood.

Our November CFO Confidence Index finds America’s finance chiefs increasingly optimistic about the business landscape in 2025, expecting to use the post-election clarity to seize growth opportunities.