The CFO’s Critical Role In Brand Management
Finance chiefs are uniquely positioned to help build brands in the targeted way demanded by today’s markets.
Finance chiefs are uniquely positioned to help build brands in the targeted way demanded by today’s markets.
In the second half of a two-part series, Adam Aron, chairman and CEO, explains his approach as head of the world’s largest theater chain: ‘there’s no shame in bankruptcy, but there’s no joy either.’
Finance chiefs have an ‘historic opportunity’ to make long-lasting strides.
In a story rivaling any on-screen thriller, Adam Aron, chairman and CEO, tells StrategicCFO360 how he and his CFO kept the world’s largest theater chain afloat. Part one.
The bestselling author and advisor to CEOs and boards around the world shares his thoughts on what truly wins in the digital age—and how CFOs can lead the charge. “What you’ve got to lose is the old rigidity, the old mindset.”
Freight procurement, in particular, is a leading area of financial waste.