5 Keys To Reliable Forecasts In An Unreliable Economy
Without a way to accurately forecast revenue in a volatile economy, too many CFOs will find themselves caught off guard by sudden cash-flow shortfalls.
Without a way to accurately forecast revenue in a volatile economy, too many CFOs will find themselves caught off guard by sudden cash-flow shortfalls.
‘Every week these models will compete and get better, and it’s impossible to predict who will outdo the other,’ says Tata Consultancy’s Ashok Krish.
‘Technology is playing a bigger role but adopting a new tool just because it’s shiny or trending rarely works out,’ says Visual Lease CFO Katie Eskandarian.
“Handing over finance to machines too quickly comes with a cost a finance leader can’t always see right away,” says Siqi Chen of Runway Financial.
Competitive advantage no longer hinges on the largest tech budgets, but on how well financial strategy and digital capabilities align.
‘Unlike previous disruptions, there’s no real historical parallel to predict confidently what might happen and to what degree,” says Hilary Norris, CFO of GTreasury.