
3 Storytelling Pointers For CFOs
At the CFO Leadership Conference in Dallas, prominent finance chiefs offered their views on how to connect with stakeholders using narrative.

At the CFO Leadership Conference in Dallas, prominent finance chiefs offered their views on how to connect with stakeholders using narrative.

“People and relationships are the heart of revenue generation,” says Josh Epstein, CFO and CRO of Coder.

In his final column, legendary MIT professor Jonathan Byrnes explains how one company dramatically improved its strategic positioning, sales and asset productivity with a value-added service.

Private equity firms’ priorities have undergone a sea change. Here are the course adjustments portfolio company CFOs need to make.

“It is often easier for a business experiencing stagnant growth to cut costs and drive profitability,” says Steve Isom, CFO of Bloomerang.

“The CEO had installed SAP in the months before my hiring,” says Eric W. Neumann. “Upon my arrival, it was easy to see that the system had not been used correctly and all the figures were wildly wrong.”