The CFO’s Critical Role In Brand Management
Finance chiefs are uniquely positioned to help build brands in the targeted way demanded by today’s markets.
Finance chiefs are uniquely positioned to help build brands in the targeted way demanded by today’s markets.
One of Covid-19’s biggest lessons for finance chiefs is the need to be on top of data around cash, says Kyriba CFO Hamza Benamar.
Most finance departments are automating at least some of their work these days, but deciding exactly where to do so can be challenging. Here’s why AP should be at the top of your list.
The bestselling author and advisor to CEOs and boards around the world shares his thoughts on what truly wins in the digital age—and how CFOs can lead the charge. “What you’ve got to lose is the old rigidity, the old mindset.”
Freight procurement, in particular, is a leading area of financial waste.
It’s harder than it’s ever been, but ignore the hype and be careful of shiny objects.